Data analytics has been identified as the main driver of customer satisfaction and customer experience. Data analytics lets you visualise trends in customer behaviour. Furthermore, combining analytics with intelligence (AI-powered data analytics) instead of just looking at spot trends, it can also make predictions about individual customer behaviour with uncanny accuracy.
Peter Chapman is the founder of tech start-up to.co, who are revolutionising B2B onboarding, ecommerce and data sharing. Peter’s team has experience in machine learning and business process management. They have been helping Hyra deliver a convenient, intelligent, and informed customer experience at every point along the customer’s journey.
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